Average downloads for paid mobile apps

We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store. We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since. The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future.

As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period. The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store. You can measure the success of an app category based on penetration. According to Statista, these are the app categories with the highest penetration rate among Android users.

Some of these categories need to be taken with a grain of salt. For example, look at the top categories on the list. Those apps such as communication apps likely come pre-loaded on all Android devices. But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder.

The average smartphone user spends 3 hours and 10 minutes each day using their device. The average person uses 9 mobile apps per day and 30 apps per month. What does this mean? People are downloading apps and not using them. As you just learned, app usage is not guaranteed after a download. Some of you might be aware of this if your app has already been brought to market. But how do you know if this is happening to you? The best way to measure this is with retention and churn. Basically, you need to track these metrics.

Give users a reason to keep coming back and using your app down the road. No app is perfect. Even the top apps have bugs now and then. Come up with updates and new versions of your app to improve the performance and user experience.

We already saw the data to back that claim. If you look at this list, it makes sense. All of the top apps are used for different purposes and could be used on a daily basis.

There is nothing wrong with shooting for the stars. You can still build a mobile commerce app for your business and have plenty of success. But it would be an uphill battle, to say the least, if you wanted your app to be the next Amazon. Can you build an app with GPS map services? But will it surpass Google Maps?

Probably not. Even with a smaller mobile app market share, Apple users still spend more money. But Apple users still dominate app spending, at nearly double the rate of Android users. Technology usage varies by generation. Furthermore, the Hotspot Shield has more than million download by , and it stands as one of the top-grossing apps on the App store. The Wattpad, an app that lets users read online stories and write them. The main method through which the app earns money is by selling stories to readers.

The app strategically hooks the users with engaging, suspenseful, conversational, and real-life stories; however, the readers must pay for them to read them. The app provides the subscribers with super-effective training workout videos, diet plans, yoga, and much more health-related.

Here, the first question you really need to answer is which platform would opt to design your app. Answering this question is incredibly important since it can directly affect the potential your app will have in terms of gaining monetary returns since every platform has an entirely different market and a different level of popularity among audiences. Developers conventionally earn well in the app domain since there is a consistent demand for apps to be developed.

The higher earning potential here is quite understandable since Android has a lot more users and higher market penetration than iOS. This is not much lower than Android developers. However, you should take these figures with a pinch of salt, since in both the Android and iOS markets, the top developers and development companies are the ones who earn much of the total revenue that these markets generate.

Smaller level developers continue to earn less, however, in recent times, there have been efforts by them to ensure that their apps perform well through initiating skillful marketing tactics through app marketing professionals. There has been a rising trend in recent times by developers to port their apps to platforms other than Android or iOS to earn more profits by tapping into untapped markets.

You should first opt for either Android or iOS platforms or both simultaneously to ensure that your app is present in the markets where most of the audience is. Still, however, the revenue heavily depends on the success of your app. If your app proves profitable on these platforms, you can then think of taking them to other platforms too. Apps are some of the profitable entities out there right now, there are no second thoughts on that.

In just four years i. These figures are majorly coming from the success of many top gaming apps. Gaming apps are among the top-grossing apps out there. The app now has over million users worldwide. Other gaming apps have equally impressive figures. Most of these apps rely on in-app purchases to make most of their money since they are free to download and use. How much money your application makes depends a lot on the platform you choose to get it developed on.

Android has the largest market share in the mobile industry with While there is no definite answer to this exact query, the current projections indicate that the future for mobile apps is on the right trajectory, and it seems that the growth rate is only going to increase in Premium mobile applications charge a one-time download fee on the Google play store on the iOS app store from its users.

As a result, the install rate demonstrates how well your app stands out in search and browse results. Between January 1, , and December 31, , AppTweak found that the average conversion rate across categories in the US was The average install rate across all categories on the App Store was 3.

Conversion rates and install rates vary widely between the different categories. These insights are valuable in helping you choose the most relevant category that has the most potential to drive downloads to your app.

Optimize your app product page to boost your conversion rate. Note: The App Unit is the number of first-time app purchases made on the app store including both paid and free apps. In this case, the number of first-time installs would exceed the number of app page views. Apps have also played a part during the coronavirus pandemic that has shaped , helping to facilitate social distancing and contact tracing for example.

The market for these apps is about as big as they come. It is estimated that the global number of smartphone users will rise to 3. If we looked at it in terms of devices, there are more connected mobile devices in the world 7.

Emerging economies are catching up. Analyse your app, build better products and user experience. These figures are growing every year, and along with it, the market for mobile apps.